The Air Jordan 3 hit the streets in 1988. To follow up an incredible year the year before, a great pair of Jordan shoes was needed and fulfilled.
Hatfield takes command
The Air Jordan 3 was the first of 14 Air Jordans designed by Tinker Hatfield. The Air Jordan 3 also carried more of Jordan’s name on the shoe since the man himself was an active part of the design of the shoe. The shoe was the perfect example of Tinker’s skill to blend fashion with function.
A first of many
The Air Jordan 3 broke ground for many different aspects of the Nike Air Jordan shoe line. First, the Air Jordan 3 featured the “Jumpman” on the tongue of the shoe. This silhouette of Jordan was to celebrate and commemorate his Slam Dunk Contest victory the year before. Every Jordan after the Air Jordan 3 features this Jumpman as a focal point of the shoe as well as became the new logo for the Air Jordan line. The Air Jordan 3 was also the first to feature a visible air unit. Lastly, the Air Jordan 3 featured elephant print on the upper. Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.
The Air Jordan 3 also is one of the most famous shoes in the Air Jordan lineup. On many polls, the Air Jordan 3 finishes as the greatest sneaker of all time.
Marketing Monster
Nike created a personality ad campaign featuring the Mars Blackmon character who was created and played by famous director and actor Spike Lee. This campaign followed Air Jordan for a couple of years and is definitely one of the most appreciated Nike commercial series through all time.
The Blues and prosperity Retro
Air Jordan 3 hit the streets in 1988. Incredible to maintain a year, a year ago, a large shoes, Jordan, and had to be implemented.
Hatfield takes command
Air Jordan 3 was the first of 14 companies advanced reformer Air Jordan Hatfield. Air Jordan 3 also carried out some of Jordan, addressed to the same shoes, men play an active role in the design of shoes. Boot is a wonderful example of a combination of skills is important to deny.
The first of many
Air Jordan 3 to break a lot of different aspects of the Nike Air Jordan shoes. First, Jordan (3) for the best airline "Jumpman" in the language of shoes. This map for the observance of Jordan Dunk helmet and celebrating his victory in the contest in the previous year. Jordan, after all Air Jordan Jumpman 3 includes a focal point and footwear, as well as become the new motto of the company in Jordan. Air Jordan 3 was also the first feature of the air and visible unity. Finally, the best airlines, Jordan 3 elephant print at the top. In spite of the fact that it uses only 1 in time for the other models, it sets a standard, and Jordan, and footwear, in the same job, as appropriate.
Jordan 3 air and is one of the most famous shoes in the Air Jordan line. In many polling stations, air Jordan 3 finishes as the largest sports shoes for all.
Monster marketing
Nike ad campaign for the establishment, by a person on the planet Mars Blackmon character who created and played by the Director and Representative Lee and equipment. This campaign must be the air Jordan for several years, and certainly one of the more valuable through a series of Nike trade at all times.
Chelsea and prosperity
